DEFINING MOMENTS

The Second Step in Creating a Good Presentation

SOAP
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After you completed the first step: Assessing the Meeting Set-up and Presentation Context it’s time to focus on the second step in creating a good presentation: The Creation of a Script that leads to a Story focused on the audience and on your objective.

 

To complete this second step you should follow this 3 act structure:

 

1st Act – Creating Interest

There are many ways to create interest, the most relevant are:

  • Going straight to the point

 

  • Questioning

 

  • Metaphor

 

  • Suspense

 

  • Surprise

 

  • Drama

 

  • Humor

2nd Act – Maintaining Interest and Promoting Understanding

Provide supporting evidence. The supporting evidence should answer 6 basic questions: who (or what), where, when, how, why and how much.

 

There should be a logical connection between blocks.  A natural question at the end of any given block should be answered by the next block.

 

3rd Act – Closing toward your Objective

The conclusion of a presentation is the point at which you can close with a “grand finale” by consolidating messages and leading the audience toward a pre-defined objective.

 

You can use emotion, present a resolution, reconnect with the 1st Act, or reconnect with the main message.

 

Close your presentation with a call to action. This can be done softly or aggressively. You may choose the intensity, but the direction is always pre-determined by the objective.

 

Once you have your script done, you are ready to:

 

3 – Create Visual Images that help you communicate more effectively

 

4 – Rehearse and get ready to make an effective speech