The end of the year is coming. And with it the season of corporate events.
Events designed to deepen relationships, share results and goals, plan for the year to come….
The aims and objectives of these events are many and varied. But there is one thing they all have in common: they will all feature presentations, and almost all of these will be in PowerPoint.
Unfortunately, though, many of these PowerPoint jobs will be boring and feel endless.
But does it have to be this way? Dull corporate presentations, full of data and charts on unrelated topics and poorly organized to boot? A real torture to sit through? Because even when these moments are so important for companies, mostly they’re still perceived and felt as a kind of “punishment.”
The answer is a resounding NO! Corporate events don’t have to hurt! Actually, they shouldn’t. SOAP believes that presentations made at corporate events can be interesting and captivating and actually . . . fun.
So the first question we always ask a client is: What is the main message you want to leave in the minds of your audience? Believe me, even in presentations full of numbers and data, there’s always a primary objective, a central idea being conveyed.
Tip 1: Define the core objective of your presentation, the key message, and organize your ideas around it.
If you’ve identified the purpose of the presentation, consider now the following: is it possible to tell a story from the available data? Calm down! No need to have characters, climaxes, dramatic pauses and such. We’re not asking you to be Shakespeare. Just be modest! Worry only about presenting the content in an organized way, with a logical storyline: with a beginning, middle and end.
Now, if, in addition to presenting a subject, you really want to differentiate yourself, choose a metaphor that will illustrate your key message!
There’s nothing more impressive than basing a presentation on a metaphor. A good metaphor will ensure that the audience is attentive from start to finish. (For more on Metaphores, Click Here.)
Tip 2: People connect with the stories, characters and situations they can identify with. So create a presentation based on a story!
After setting the theme/metaphor, it’s time to write an interesting script to convey your story in an impactful way. A presentation based on a well-written script will always be a big-time corporate moment and, believe us, your message will linger in the memories of your audience for a long time.
Tip 3: Creating a distinct visual theme is the perfect way to highlight your presentation and make it memorable.
Want an example?
For a presentation about the annual results of a large cosmetics company, the theme chosen was the Oscars. On the day of the event, the presenters dressed in tuxedos and evening dresses. The best sellers of the year received replicas of the famous statue. The visual creation of slides centered on the Oscar theme and the “chapters” were divided into categories, like “best sales performance,” “biggest villain (competitor, of course) and “best release of the year” (for new products). The presentation was a success.
This means that, to complement the metaphor you choose for your presentation, you may also use the decoration of the space, the objects, even clothing, to make the presentation more impactful. Choose the message, design the sets, put the actors in costume and turn them loose!
Tip 4: Rehearse your performance as much as you can.
You have your script and your story set. The metaphor and the visual ambiance have been chosen. So, what’s missing? Well, the most important element: the presenter.
Only with a well-rehearsed speech will you (the presenter) be able to capture the audience’s attention and, above all, effectively convey a message.
A good workout in a controlled environment (like a meeting room) is the first step to guaranteeing an effective presentation. To better train for your presentation, you can, for example, call colleagues or people on your team to simulate the audience. Getting feedback from people in real situations is the best way to improve performance. And then go through the presentation again and again.
Remember, a good presentation depends almost exclusively on the host, the star, the presenter, even if that person has good visual support. So rehearse, rehearse, rehearse!
Wishing you a happy holiday season and a great end-of-year corporate event presentations!