DEFINING MOMENTS

SOAP at Universal Studios

SOAP
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Presentations can be just like a good movie. SOAP believes in that since day one. From then on, we have always been inspired by narratives and elements that turn a good movie into a blockbuster.

 

But now we went a little bit further. We went to L.A. to learn how to make a movie from scratch.

 

 

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The lessons we got from that experience will be applied to SOAP products, processes and trainings. Some interesting things we learned are that:

 

  •  If the story is really good, dialogue is unnecessary. In a short film, for example, the scenes are enough to tell the story

 

  • The more dialogues and lettering needed, the less efficient the visuals are

 

  •  If what you have for the story is a man exiting through the door, you have nothing. If, however, this man is exiting through the window, then you’ve got a story

 

  • Continuity is one of the main elements on a good movie. As it is on a presentation!

 

  •  Each scene should contain indispensable elements only. The same is true for the slides of a presentation

 

  •  If something has no reason to exist, get rid of it!

 

  • Conflict is part of life. If a story doesn’t have conflict it is not a story. If the Joker had died during The Dark Knight’s first 10 minutes the story would be over

 

  • Account for the unexpected in a production

 

  • The more flexible you are when transforming the script into visuals, the better the result is going to be

 

  • Being able to foresee a movie or a presentation even before starting the visual production is a competence that requires experience envisioning each detail in the process

 

  • Budget! That’s what’s going to determine the resources to be used in a movie or presentation. There is no magic. You must put into practice your creativity to turn a little

 

  • into a lot. Great ideas are not necessarily expensive

 

  • All people involved in the process should visualize the same movie or presentation. From client to designer, from screenwriter to account executives, all should be on the same “slide”

 

  • Each shot should be planned as comprehensively as possible. The more time you spend planning, the less effort is required. The same for presentations, of course! Invest most of your time planning the message you want to convey to your audience and check the difference as you produce the slides

 

 

 

We hope your next presentation is a blockbuster!