Do I really need to pay for a presentation the way I pay for a billboard, or a web page or a brochure? Can’t I do it myself just as well? Haven’t I always managed to create my own presentations without having to invest anything? Why should I do it differently now
If these are your questions, you’re not alone! The questions reflect a perfectly common point of view, and they are in fact relevant. Most companies hire digital agencies to help them create their web sites and social media channels, and they engage publicity agencies to create their ad campaigns. And they do this because these communication pieces are in fact very important to brand awareness, to sales and to the future of the companies.
But the fact is that most companies don’t even consider hiring a presentation specialist when they need to create a presentation, even though some presentations afford unique strategic opportunities to win over valuable audiences.
See, we’re not talking here about a brief internal presentation that uses just 3 or 4 slides to explain to colleagues, for example, the structure of your team. No, we’re talking here about those strategic moments when being well prepared and having good visual support will make the crucial difference. At annual sales meetings, for example, and at meetings with important clients, and when you have an innovative project the CEO needs to sign off on, and when you’re meeting with investors to raise funds for your company – and for all the other countless times when you have just one chance to win over an important audience, be it an audience of one or of hundreds.
For such moments, doesn’t it make sense to invest in the best presentation you can come up with? Can you do that without help? For sure, a specialist can get the job done.
How many times have you seen a brilliant idea get stashed in a drawer because it was badly presented? And how many times has a worthy project not moved forward because the person in charge didn’t know how to present it effectively? To avoid such situations, sometimes the presentation specialist is the only way to go.
The main advantage in using a good presentations firm is that you have there a group of professionals working right along with you on the 3 most important areas of presentation development:
1 – Writing the Script
In the first phase of presentation development, a specialist will study the profile of your intended audience, will understand the objective of the presentation and will help you come up with a main message. After defining the main message, a specialist can even write the entire presentation script, creating a story that will emotionally engage your audience and help you achieve your objective. Whether you’re looking to raise funds, get a project green-lighted or motivate a team, the specialist can make the right presentation happen.
2 – Creating a Strong Visual Support
When the script is ready, the specialist will then focus on the visual part of the presentation. First, the script will be subdivided into two elements: the text that will be on the slides and the text that will be in the speech. After this, the slides will be done one-by-one and always with the goal of creating maximum impact and promoting retention of the message. The creative designers at presentation specialist firms are professionals with expertise in image editing and presentation programs, so they can create slides of high visual impact using effective animations that can amaze any audience.
3 – Preparing the Presenter
Finally, after the speech and the slides are ready, your presentation specialist can continue to help, through consulting sessions, to prepare the presenter. Individual training is always important for a presenter, but having an expert assist a presenter in internalizing a speech, point out where the presenter needs improvement and assist with tips on nonverbal language, among other things, are really valuable and will surely help to reduce a presenter’s anxiety level.
It is for these reasons that a professional presentation developed by experts will surely rise above all the other business communications you produce and ensure the best possible transmission of your message, while also helping to grow the confidence of the presenter.
And so for all these reasons we believe that in those strategic and important situations in which one needs to get a critical message across through a speech or presentation, it’s always worth it to make the investment and hire a good presentations agency to make it all happen.
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