Quick Tips on How to Create Impactful Presentations


How to Create Impactful Presentations


Here are our Quick Tips on How to Create Impactful Presentations split into 4 main areas:




Understand the Presentation Context & Establish the Desired Takeaways


–          Establish the topic and purpose of the presentation


–          Determine how long you will have to prepare it


–          Anticipate how you would like the presentation to affect your audience


–          Define the audience profile (formal, informal, technical.…)


–          Consider what is most relevant to your audience


–          Figure out what your audience already knows


–          List the actions you want your audience to take after the meeting


–          Consider the venue (lighting, seating arrangement, etc.)


–          Find out what other tools will be available to enhance your presentation (PPT version, projector, screen location, etc.)


–          Consider whether you want to add other media to your presentation



Gather Supporting Ideas & Write the Script


–          If you had to come up with just one sentence, metaphor or analogy to explain your project and its benefits to a group of non-experts, what would it be?


–          Hone that message into a slogan, as if it were a book title or a newspaper headline. (Make sure the slogan clearly communicates the main idea or concept you want your audience to take away from your presentation.)


– Identify ideas and concepts that bolster the takeaway established in the previous step

– Analyze each supporting idea. Will it resonate with your audience?

– Gather stories and anecdotes that support your idea

-Anticipate the questions your audience will ask:


  • What are you promising/offering?


  • How are you planning to deliver on that promise?


  • What are the gains your audience will see from your offer?


  • How will the implementation go?


  • What happens if the audience doesn’t accept your solution?


–          Write an engaging introduction to raise interest from the very start of the presentation


Tips for writing an effective introduction:


  • Get to the point


  • Start with the conclusion


  • Create a metaphor


  • Build suspense


  • Start with a subject that will interest the audience


–          Craft the building blocks of your presentation


  • Working from the list of key points you want to convey, break down your message into blocks and name each


  • Try not to create too many blocks – more than 4 can be overwhelming. (Our capacity to absorb information is limited.)


–          Create the closing


  • Close with confidence


  • Reemphasize the most important ideas you want your audience to remember


  • Repeat the slogan


  • Craft a conclusion


  • Reference the original metaphor


  • Issue a call to action


–          Write the Story – Now that you have the introduction, slogan, building blocks, and closing it’s time to write a story with a beginning, middle and end




Create the Look & Feel


–          Study your brand/product/idea and adapt it to a design style for your presentation


–          You need to choose:


  • Colors (primary and secondary)


  • Fonts


  • Graphic Elements


  • Image Types (people, objects, drawing, etc.)


  • Art direction (design style)




Practice / Rehearsal


–          Decide how long each part of the presentation will take


–          Have two versions of the story in mind (The full one and the abridged version – “the elevator pitch”)


–          Study the presentation in macro-view (the thumbnails of the slides)


–          Compile a list of impromptu anecdotes to give the presentation a conversational feel


–          Determine what you will say before the first slide of the presentation


–          Practice the presentation slide-by-slide


–          Concentrate before going onstage, and run through the presentation in your head


–          Anticipate the main slides: Ask a question and then answer with a “click” to the next slide


–          Use a remote control to be free of a keyboard and to have mobility on stage


–          Relax and enjoy the presentation


We wish you Great Presentation Moments!