DEFINING MOMENTS

Quick Tips on How to Create Impactful Presentations

SOAP
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How to Create Impactful Presentations

 

Here are our Quick Tips on How to Create Impactful Presentations split into 4 main areas:

 

1 – APROACH

 

Understand the Presentation Context & Establish the Desired Takeaways

 

–          Establish the topic and purpose of the presentation

 

–          Determine how long you will have to prepare it

 

–          Anticipate how you would like the presentation to affect your audience

 

–          Define the audience profile (formal, informal, technical.…)

 

–          Consider what is most relevant to your audience

 

–          Figure out what your audience already knows

 

–          List the actions you want your audience to take after the meeting

 

–          Consider the venue (lighting, seating arrangement, etc.)

 

–          Find out what other tools will be available to enhance your presentation (PPT version, projector, screen location, etc.)

 

–          Consider whether you want to add other media to your presentation

 

2 – SCRIPT

Gather Supporting Ideas & Write the Script

 

–          If you had to come up with just one sentence, metaphor or analogy to explain your project and its benefits to a group of non-experts, what would it be?

 

–          Hone that message into a slogan, as if it were a book title or a newspaper headline. (Make sure the slogan clearly communicates the main idea or concept you want your audience to take away from your presentation.)

 

– Identify ideas and concepts that bolster the takeaway established in the previous step

– Analyze each supporting idea. Will it resonate with your audience?

– Gather stories and anecdotes that support your idea

-Anticipate the questions your audience will ask:

 

  • What are you promising/offering?

 

  • How are you planning to deliver on that promise?

 

  • What are the gains your audience will see from your offer?

 

  • How will the implementation go?

 

  • What happens if the audience doesn’t accept your solution?

 

–          Write an engaging introduction to raise interest from the very start of the presentation

 

Tips for writing an effective introduction:

 

  • Get to the point

 

  • Start with the conclusion

 

  • Create a metaphor

 

  • Build suspense

 

  • Start with a subject that will interest the audience

 

–          Craft the building blocks of your presentation

 

  • Working from the list of key points you want to convey, break down your message into blocks and name each

 

  • Try not to create too many blocks – more than 4 can be overwhelming. (Our capacity to absorb information is limited.)

 

–          Create the closing

 

  • Close with confidence

 

  • Reemphasize the most important ideas you want your audience to remember

 

  • Repeat the slogan

 

  • Craft a conclusion

 

  • Reference the original metaphor

 

  • Issue a call to action

 

–          Write the Story – Now that you have the introduction, slogan, building blocks, and closing it’s time to write a story with a beginning, middle and end

 

3 – VISUALS

 

Create the Look & Feel

 

–          Study your brand/product/idea and adapt it to a design style for your presentation

 

–          You need to choose:

 

  • Colors (primary and secondary)

 

  • Fonts

 

  • Graphic Elements

 

  • Image Types (people, objects, drawing, etc.)

 

  • Art direction (design style)

 

4 – PRESENTER

 

Practice / Rehearsal

 

–          Decide how long each part of the presentation will take

 

–          Have two versions of the story in mind (The full one and the abridged version – “the elevator pitch”)

 

–          Study the presentation in macro-view (the thumbnails of the slides)

 

–          Compile a list of impromptu anecdotes to give the presentation a conversational feel

 

–          Determine what you will say before the first slide of the presentation

 

–          Practice the presentation slide-by-slide

 

–          Concentrate before going onstage, and run through the presentation in your head

 

–          Anticipate the main slides: Ask a question and then answer with a “click” to the next slide

 

–          Use a remote control to be free of a keyboard and to have mobility on stage

 

–          Relax and enjoy the presentation

 

We wish you Great Presentation Moments!