Here are our Quick Tips on How to Create Impactful Presentations split into 4 main areas:
1 – APROACH
Understand the Presentation Context & Establish the Desired Takeaways
– Establish the topic and purpose of the presentation
– Determine how long you will have to prepare it
– Anticipate how you would like the presentation to affect your audience
– Define the audience profile (formal, informal, technical.…)
– Consider what is most relevant to your audience
– Figure out what your audience already knows
– List the actions you want your audience to take after the meeting
– Consider the venue (lighting, seating arrangement, etc.)
– Find out what other tools will be available to enhance your presentation (PPT version, projector, screen location, etc.)
– Consider whether you want to add other media to your presentation
Gather Supporting Ideas & Write the Script
– If you had to come up with just one sentence, metaphor or analogy to explain your project and its benefits to a group of non-experts, what would it be?
– Hone that message into a slogan, as if it were a book title or a newspaper headline. (Make sure the slogan clearly communicates the main idea or concept you want your audience to take away from your presentation.)
– Identify ideas and concepts that bolster the takeaway established in the previous step
– Analyze each supporting idea. Will it resonate with your audience?
– Gather stories and anecdotes that support your idea
-Anticipate the questions your audience will ask:
- What are you promising/offering?
- How are you planning to deliver on that promise?
- What are the gains your audience will see from your offer?
- How will the implementation go?
- What happens if the audience doesn’t accept your solution?
– Write an engaging introduction to raise interest from the very start of the presentation
Tips for writing an effective introduction:
- Get to the point
- Start with the conclusion
- Create a metaphor
- Build suspense
- Start with a subject that will interest the audience
– Craft the building blocks of your presentation
- Working from the list of key points you want to convey, break down your message into blocks and name each
- Try not to create too many blocks – more than 4 can be overwhelming. (Our capacity to absorb information is limited.)
– Create the closing
- Close with confidence
- Reemphasize the most important ideas you want your audience to remember
- Repeat the slogan
- Craft a conclusion
- Reference the original metaphor
- Issue a call to action
– Write the Story – Now that you have the introduction, slogan, building blocks, and closing it’s time to write a story with a beginning, middle and end
Create the Look & Feel
– Study your brand/product/idea and adapt it to a design style for your presentation
– You need to choose:
- Colors (primary and secondary)
- Graphic Elements
- Image Types (people, objects, drawing, etc.)
- Art direction (design style)
4 – PRESENTER
Practice / Rehearsal
– Decide how long each part of the presentation will take
– Have two versions of the story in mind (The full one and the abridged version – “the elevator pitch”)
– Study the presentation in macro-view (the thumbnails of the slides)
– Compile a list of impromptu anecdotes to give the presentation a conversational feel
– Determine what you will say before the first slide of the presentation
– Practice the presentation slide-by-slide
– Concentrate before going onstage, and run through the presentation in your head
– Anticipate the main slides: Ask a question and then answer with a “click” to the next slide
– Use a remote control to be free of a keyboard and to have mobility on stage
– Relax and enjoy the presentation
We wish you Great Presentation Moments!