Who doesn’t like to hear a good story?
Who has never rooted for heroes (and, sometimes, even for the bad guys) as if they were close friends?
When we transpose the concept of storytelling to the corporate presentation and video realm, we notice that this is the best way to pass along information without imperativeness. A good example is the video “Love story in milk”.
The author talks about a frequently discussed issue – recycling – in a very original way. After all, you won’t always see two milk cartons romantically involved!
The video is captivating because it engages the audience, who can easily relate to love stories. Also, the video relies on a powerful ally to touch its viewers’ emotions: the sound track, which helps build up momentum in each shot.
Click on the video bellow to see the final result:
Upon applying the storytelling technique, the author managed to communicate effectively because he worked both sides of our brain: emotion and rationale.
At SOAP we believe storytelling is the best way to “sell an idea”. After all, besides entertaining, stories are appealing and lead the audience towards the conclusion you want to convey.