In order to preparing a presentation, we have to be clear. All information available seems to be important. Sometimes, for many of us, it’s hard to distinguish a detail from the information that really matters.
Does the audience need to know all information about the topic? Are they familiarized with the topic? Is there any particular part of the presentation that can captivate the interest of the public?
When you identify your audience, it is possible to check what topics interest them. Otherwise, the presentation can end up with confused listeners who don’t know pay attention to the presenter or to the visual material.
In this post, we will share some tips to help you see clearly what is necessary to include on slides and what you must leave out from your presentation.
Customize the presentation according to the presenter.
It’s always good to remember that an efficient narrative is based on the audience’s characteristics. The focus should be on the public and on the process that you gonna use to show your ideas and, as a result, achieve better results.
The slides, however, should be prepared according to the presenter’s characteristics. The purpose is having clear information and the solution is present just some guidelines to direct the presenter. Either the slides and the presenter should make the subject more clear and easy to comprehend.
The visual support has a big roll in the success of the presentation, but don’t forget it is only complementary information to the presenter. The best slides are always concise and just use keywords, images or short sentences.
Define the main message for each slide.
Instead of passing thousands of information on the same slide, you must choose a main idea for each one. In that way, the presenter won’t get lost while delivering it.
Slides with too much content can make: the presenter confused; the presenter fail the sequence of the speech; the presenter waste precious time.
Before you start to organize your presentation, try to ask yourself: “What is the goal of the presentation? What is the best way to deliver the message? How can I keep the public’s attention?”
When the relevant points are simplified, people assimilate and memorize the information easily.
Pictures or illustrations, when alone, can hardly bring enough information to explain the content. They are just supporting material that makes the communication easier.
Neuroscience studies have shown the power of images in presentations. If we listen to an oral presentation, three days after, we will probably remember only 10% of it. Whit images, the probability that we remember the content rises to 65%. This discovery has already a name: picture superiority effect.
When the presenter knows all content it is easier to use images and, it can be a way of showing that he masters the subject.
The Canadian astronaut Chris Hadfield, at TED Talks, did a presentation only using personal photos and videos to talk about his experiences in space.