DEFINING MOMENTS

How an amateur layout may influence the numbers of a company

SOAP
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When you go to a restaurant, even before placing your order, you judge the quality of the place by its decoration and cleanliness. Savoring a good dish and getting an efficient waiter service will obviously be the main reasons to decide whether you liked the place, however, a cozy environment also influences your final impression. The same thing happens in presentations where a well-trained speaker and a good message are the core of the talk, but when added to well-framed slides and a professional layout, they provide a lot more reliability.

 

A sales team, for an example, may lose a client with an amateur layout. When a salesperson presents to a prospect a product/service portfolio, or even a specific solution, he/she wants to make an impact. The goal is to convince the other person to close the deal. Ugly, disorganized slides, with low-quality pictures and a typeface difficult to read make a terrible first impression. By the end of the meeting, you may even convince your prospect due to the quality of the speech, but, sometimes, the first impression is what matters.

 

A speech will make a smaller or bigger impact depending on the presentation design. A thoughtful presentation aligned with the visual identity of the company reveals there were preparation and investment for the meeting.

 

Cheapest is dearest. Bellow, we list some common problems with amateur layouts that might harm presentation outcomes and, therefore, lead your company to opportunity losses:

 

Too much information results in confusion

One slide, 15 different bullet points and a speaker who just reads the information from the screen. The consequence is an unclear central message – whether it is because the speaker could not attach great importance to the content, or the audience, disoriented, did not know where to focus their attention on. It is impossible to generate engagement like this. The information on the screen should just add to what the speaker is saying, rather than be his/her exact words. Professionals who develop accomplished presentations can help presenters to choose between what goes on the slides and what must be spoken.

People do not understand (or cannot see) the numbers on the screen

A common mistake in presentations that use numbers, like result meetings, is to simply copy data from Excel and paste it into PowerPoint. Usually, charts and tables have lots of numbers and use small letters. The audience is forced to make an unnecessary effort to read what is on the screen, therefore overlooking what the speaker has to say. Even worse, they are utterly confused and their ability to decide is harmed. Those trained to design professional presentations are also able to choose numbers, tell the story behind them and highlight them in a way that the audience understands.

 

Too much time wasted assembling presentations

Usually, people in charge of assembling corporate presentations are not experts in design. Consequently, they will have to put a lot of time and effort to produce a visually acceptable material. However, it would be more efficient to have those professionals focusing their energy on their area of expertise, therefore producing results for the company, and outsource the presentation-making process. Wasting working hours of trained professionals in a struggle against the PowerPoint is a questionable use of their time, which could be used for so many other relevant tasks regarding the company.

 

If your company needs to plan and develop presentations with a professional layout, you can rely on SOAP to help you!