Talks watched freely by millions of people in just on click. It would be hard to find someone who has not been impacted by a TED video yet.
The nonprofit organization was born in the 80’s in California, aiming at making public ideas that were worth being spread. The mission was undoubtedly accomplished. By talking about everything and for everyone, TED popularized and became a new way of communication that should be watched more than once and practiced.
Time is one of the features that set a TED talk apart. Most of the conferences last from 12 to 15 minutes.
Speakers are unbelievably passionate about what they do and take full responsibility for showcasing the subject in which they are specialists. Lastly, translating any topic into a speech free of jargons and technical language makes it a very democratic format.
Look at some tips to create a similar type of presentation:
To achieve the TED format in your presentation, consider the following steps:
– Clear goal
What is the idea you want to spread? You must get to a very simple and concise version of it. Don’t ramble, don’t let yourself get sidetracked. Aim at your goal. Summarize everything in one sentence.
A TED speaker is always a specialist on the topic and passionate about he or she does, which is why the talk seems so uncomplicated. To thrive, you must be an expert in what you are talking about.
Your speech should be accessible, and at the same time meaningful. It is not recommended to use jargon. Rehearse with non-specialists and see how it goes. At the same time, practice it with someone you trust, and who understands the topic well, and wait for the feedback. You must be able to talk to both ends.
– Instead of technology and accessories, yourself.
Notice that, for TED talks, slides are irrelevant. As well as supporting material. Your only alternative is to be yourself.
Including everything you want to say in a concise and efficient presentation seems to be the biggest of challenges. However, if you master the topic, with a little bit of practice, you will be able to impart the main message in just the proper amount of time. Train restlessly how to summarize and expand your talk. Try to convey the same idea in different lengths of time and formats, so you do not fear adjusting to a fixed limit of time.
– Predicted improvisation
Improvising is inevitable and even welcome. But you must have your mental notes, so you don’t get lost. What is on the script that must be said no matter what, and which are the windows that may or may not be open on the day of the presentation. How to close them? It is sensible to have that in mind.
– Big supporter
Watch as many TED talks as possible. It will help you to understand the style, the language, as well as to see what works and what does not.
Practicing alone, with your family, friends, experts that you trust. Rehearse to think about the pauses, emphasis, fluidity and voice projection, analyzing what goes well and what needs to improve concerning attitudes, gestures etc. This is a tip that works for any presentation, but it is even more important for a TED talk, since it demands a lot from the speaker. If you need an inspiration, Steve Jobs was known for preparing restlessly for his public performances. He used to repeat his script over 20 times to others. Communicative strength comes with training.
As important as WHAT is spoken is HOW it is spoken. Speakers have their own style and they must allow their uniqueness to come through. Conferences only captivate and amuse if the audience realizes the speech and the story are authentic.
We have listed some videos to illustrate our points:
- 1. Ken Robinson, the most watched video on TED platform. A conference with no visual tools. Robinson talks wisely about the education model, and mix deep reflection with clever jokes.
- 2. Susan Cain, an introvert talking about the power of the introverts. Susan reveals promptly she is not comfortable on stage. However, slowly, she is able to control her anxiety and tell a beautiful story without being loquacious, speaking loud, or playing with the audience the whole time.
- 3. James Veitch, a young man who looks like a nerd, talks about his experience replying spams. Overusing gestures and visual support, he makes the audience laugh non-stop.
Now that we have provided you with some tips on how to create a presentation using the TED format, get down to business!