Is your script ready and your slides created? Do you know your main message by heart? Yes? So you’ve done your homework . . . so far!
See, it’s one thing to be ready, and quite other to a deliver a great presentation. But we believe that– regardless of style and/or personal characteristics – anybody has the potential to put on a good “show” in front of an audience.
The first step is for the presenter to rehearse the script thoroughly and become an authentic storyteller.
Let’s think about the storytelling grandma. If she decides to read a story to her grandchildren and literally reads it page-by-page in a dull and expressionless way, chances are the kids will be asleep by page three. Now, if her goal is to put the kids to sleep, mission accomplished! But if her goal is to entertain the kids, to take them on a memorable ride, then the grandma needs to do something more in her reading.
The good storyteller dramatizes. The good storyteller makes things suspenseful before revealing something. The good storyteller throws out questions. The good storyteller plays with tone of voice and brings dynamism to the action. Even if the storyteller is reading, a good one can draw the listener’s attention to the important and exciting parts.
In the same way, in a corporate presentation a good speaker has absolute control of the subject and the story. This is the only way a presenter will be able to introduce expressiveness, so the audience doesn’t drop into boredom. The presenter who dominates the narrative and dramatizes the story automatically involves the audience, piques their interest and moves them to internalize the ideas being presented.
But to become a great storyteller on stage and in meeting rooms, some important things need to be present:
• Mastery of the subject and the script.
It’s important that the presenter have the story memorized, to the point of being able to tell it without the support of slides. Only then will the presentation be fluent and the audience reassured of the credibility of the presenter. So if there’s a glitch with the computer the presentation doesn’t have to be postponed.
• Dealing well with visual references.
Another important ingredient of good storytelling presentation mode has to do with extensive knowledge of the slides and of what each slide contains in terms of visual reference. If the presenter knows all this, the delivery can be in constant synch with the slides, dominating the next even before the last disappears from the screen. This way, the presenter can make the best use of the technique of suspense – introducing a particular concept first and then revealing the slide that gives visual support to the concept.
• Making good use of voice, language and look.
To learn how to take advantage of the presenter’s vocal ability, click here.
So now that you know what to take best advantage of as a presentation storyteller, use it all in your next presentation.