DEFINING MOMENTS

Fear makes us stronger

SOAP
273 views

Meet Joe Kowan, a folk singer with stage fright. It is more common than you think. But there are ways to fight it. The same applies to presentations. Don´t struggle to think why it happens to you and not to others.   Think of it this way, not everyone is suited to be an entrepreneur, […]

Good design is good business

SOAP
245 views

@SOAP we breathe design. We always make the extra effort to improve and satisfy our clients needs.   Most of them come in shapes and sizes of complex data like charts, reports, or new products or services that people never heard of before, and need to be appealing and very impactful.   We take the […]

A 10 to Windows 10?

SOAP
384 views

Source: The Verge   In July we saw the release of Windows 10. The cycle as we know it has been the following: Windows XP saved us from Windows ME, Windows 7 saved us from the Windows Vista, and now windows 10 combines the best of Windows 7 and 8.   One of the biggest […]

Turning weaknesses in to Strenghts

SOAP
198 views

  Mistakes can, should be opportunities.   Turning weaknesses in to strengths should be your mantra. Today businesses are in the age of now. Everything they do is scrutinized by their customers, followers, fans and advocates. It’s all about the experience and the relationship. Renny Gleeson in this TED Talk showed us that you can […]

What’s your Tribe?

SOAP
237 views

  Who are you upsetting? Who are you connecting? Who are you leading?   Seth Godin in this TED Talk made these 3 questions for us to think about. We at SOAP work with a lot of services and product companies, helping them deliver their message. We work hard to bring intelligence to all of […]

PowerPoint 2016 is coming

SOAP
437 views

Mobile, mobile, mobile… It’s all about productivity experience. There is no way to run from it PowerPoint is here to stay. This Fall no matter which device you want to keynote your presentation, it will run your message smoothly and empower it.   SOAP is all about empowering the message, and there is no tool […]

Jeff Bezos Empty Chair in the Boardroom

SOAP
63 views

  The voice of the customer is what is important. Jeff Bezos stands for CEO of the CEO’s. He is the mogul of retail and the new economy. He has pivoted the business model of the 21st century, first by disrupting the book industry, the retail as he know it (Prime and Fresh), now the […]

Cannes Lion 2015

SOAP
204 views

Communication, Heineken and impact for good.   The week of 21st to the 27th of June held this year Cannes Lions International Creativity Festival. Just in case you are reading about Cannes Lions for the first time, it is the home of great ideas and is the world’s only truly global meeting place for those […]

Yes, the customer is king.

SOAP
326 views

And your audience is queen.   “Any customer can have a car painted any colour so long as it’s black.”   So proclaimed Henry Ford, the founder of Ford Motor Company. It was a slogan widely used in the early 20th century and refers to the assembly line method of production, now considered one of […]