DEFINING MOMENTS

A 10 to Windows 10?

SOAP
209 views

Source: The Verge     In July we saw the release of Windows 10. The cycle as we know it has been the following: Windows XP saved us from Windows ME, Windows 7 saved us from the Windows Vista, and now windows 10 combines the best of Windows 7 and 8. One of the biggest […]

Turning weaknesses in to Strenghts

SOAP
121 views

  Mistakes can, should be opportunities. Turning weaknesses in to strengths should be your mantra. Today businesses are in the age of now. Everything they do is scrutinized by their customers, followers, fans and advocates. It’s all about the experience and the relationship. Renny Gleeson in this TED Talk showed us that you can build […]

What’s your Tribe?

SOAP
145 views

  Who are you upsetting? Who are you connecting? Who are you leading? Seth Godin in this TED Talk made these 3 questions for us to think about. We at SOAP work with a lot of services and product companies, helping them deliver their message. We work hard to bring intelligence to all of their […]

PowerPoint 2016 is coming

SOAP
281 views

Mobile, mobile, mobile… It’s all about productivity experience. There is no way to run from it PowerPoint is here to stay. This Fall no matter which device you want to keynote your presentation, it will run your message smoothly and empower it.     SOAP is all about empowering the message, and there is no […]

Jeff Bezos Empty Chair in the Boardroom

SOAP
38 views

  The voice of the customer is what is important. Jeff Bezos stands for CEO of the CEO’s. He is the mogul of retail and the new economy. He has pivoted the business model of the 21st century, first by disrupting the book industry, the retail as he know it (Prime and Fresh), now the […]

Cannes Lion 2015

SOAP
126 views

Communication, Heineken and impact for good.     The week of 21st to the 27th of June held this year Cannes Lions International Creativity Festival. Just in case you are reading about Cannes Lions for the first time, it is the home of great ideas and is the world’s only truly global meeting place for […]

Yes, the customer is king.

SOAP
183 views

And your audience is queen.   “Any customer can have a car painted any colour so long as it’s black.”   So proclaimed Henry Ford, the founder of Ford Motor Company. It was a slogan widely used in the early 20th century and refers to the assembly line method of production, now considered one of […]

Design: not just another pretty face

SOAP
115 views

It has been at least 15 years since Rita Maldonado Branco had to face the onset of Alzheimer’s disease in people she loved. Since her paternal grandfather showed more than occasional symptoms of memory loss – and, eventually, her maternal grandmother as well – Rita was missing the way she used to communicate with them. […]

So what’s your story? Sometimes we can do that by looking at history!

SOAP
19 views

Don’t Know? Not Sure? Well sometimes finding a story is as simple as looking back at history.   If you want to tell a good story, you need something to base it on. A hook. Something that will draw people in and hold their attention. But that doesn’t mean you have to come up with […]