DEFINING MOMENTS

Presentations should be a tool to leverage your message and content.   The more impactful it is the more its message and content will stick to the audience’s mind and memory. That is why we endorse and support the logic of using imagery that sustain the content. Making the brain associate the image with message. […]

DISCLAIMER   The features mentioned below, are only available for Office 365 subscribers. You should expect this new tools to reach windows users in December, and other platforms in the months after.   On November 13th, Microsoft launched the “Office Insider Program “for the 365 subscribers. This program allows anyone to try previews builds of […]

In the majority of times, SOAP is challenged to make numbers, EBITDA, (in case you were wondering what it stands for, Earnings before interest, taxes, depreciation and amortization), P&L’s (if you ever wondered this one too, Profit and loss statement), or simple charts into appealing visual designs with impactful messages.   Data visualization has become […]

    Malcom Gladwell is a Canadian journalist, speaker and writer of the best-sellers, The tipping point, Outliers, Blink, What the dog saw and David and Goliath.   For this post we will focus on the 10.000 hours rule that Malcolm Gladwell talked about in the book “Outliers”.   The catch phrase “Practice makes Perfection” […]

Storytelling is a communication technique. It is put to practice more effectively when it is authentic and relatable. It can also be tailored to who you are telling it to. Like Chelsea Clinton said on this post.   Everybody has a story to tell. Brands, services and products also do. It is the way that […]

In SOAP’s activity, creating impactful presentations is the core. But it doesn’t end there. To do what we know best, the equation is composed by the audience, the goal of your message, and the purpose of the content.   Bearing in mind that an effective communication is one that transforms the audience, nowadays, the way […]

“If you want to motivate people to take action, you can´t rely on data alone.” Chelsea Clinton   In her Hubspot Keynote, last September, Chelsea Clinton spoke about the importance of tailoring the storytelling of the presentation to the audience. This is an issue close to what we advise our clients to do. A focused […]

Structure and Style are important features in a presentation. But they are not enough to make what every presentation should do. Change the audience.   When we talk about change, we are thinking of the impact that your content should have after you presented it to your audience, be it a physical change, like goose […]

The new Microsoft Office brought new apps. Sway is one of them. What is Sway? A tool for you to create, publish and share your content.     In the example above, you can see how it works. In this presentation, artist Daria Musk used Sway to introduce a creation of a song.   Although […]