DEFINING MOMENTS

Effective storytelling = effective transformation

SOAP
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Storytelling is a communication technique. It is put to practice more effectively when it is authentic and relatable. It can also be tailored to who you are telling it to. Like Chelsea Clinton said on this post.   Everybody has a story to tell. Brands, services and products also do. It is the way that […]

Slideshare can do more for your presentation than you think

SOAP
362 views

In SOAP’s activity, creating impactful presentations is the core. But it doesn’t end there. To do what we know best, the equation is composed by the audience, the goal of your message, and the purpose of the content.   Bearing in mind that an effective communication is one that transforms the audience, nowadays, the way […]

It’s what you do with it (stories) that count

SOAP
1,928 views

“If you want to motivate people to take action, you can´t rely on data alone.” Chelsea Clinton   In her Hubspot Keynote, last September, Chelsea Clinton spoke about the importance of tailoring the storytelling of the presentation to the audience. This is an issue close to what we advise our clients to do. A focused […]

Presentations Made to Stick

SOAP
334 views

Structure and Style are important features in a presentation. But they are not enough to make what every presentation should do. Change the audience.   When we talk about change, we are thinking of the impact that your content should have after you presented it to your audience, be it a physical change, like goose […]

Sway content anywhere

SOAP
541 views

The new Microsoft Office brought new apps. Sway is one of them. What is Sway? A tool for you to create, publish and share your content.     In the example above, you can see how it works. In this presentation, artist Daria Musk used Sway to introduce a creation of a song.   Although […]

Make Them care

SOAP
438 views

What is the most important thing you can expect from a presentation?   To impact and make behavioural change. To do so we need to “Make them care”.   Now, you’re thinking, it’s easier said than done.   Soap lives by the first impressions rule, saying it best, we are experts in the crucial and […]

Office 2016 stands for Collaboration and Ubiquity

SOAP
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office 2016 , ppt 2016 , soap presentations 2016 ,

  We have written about the new PowerPoint on this post and about the mobility of Windows 10 on this post. On September 22nd office 2016 was officially released.   Collaboration is the strongest keyword you will find across all the reviews that came out. The improvements on the productivity suite aren’t new for those […]

Have you heard of PaaS?

SOAP
330 views

Communication evolves and so does presentations. The need of living in the now and the search for the fastest results, demand a more useful use of technology and the web. In our activity we need to be flexible to our clients needs. Being a global company demands global solutions. In order to have the ability […]

You don´t know WHAT you don´t know!

SOAP
253 views

“Not enough people reach out to everything around them,” he says. “The more you know, the more you are empowered to make connections that no one else thought to do… I think that’s the soul of creativity.”   Neil DeGrasse Tyson   For those of you that haven´t heard about this science communication maven, click […]