DEFINING MOMENTS

  SOAP lives by excellence. We combine strengths and skills to achieve goals and client’s needs. We are also aware that new challenges come up, so improvements are constant.   SOAP has a new “Door” for you to knock and get information about what we do and can do for you.   Digging deep into […]

  SOAP is a household of designers, consultants and executive management. The art craft is mainly creativity, but the tools SOAP uses are mainly software and hardware. As is the majority of work of this century.   PowerPoint can be Loved or hated. No matter which side you are on, it still represents a mean […]

Image above from Erik Voake for Fast Company   SOAP’s work is about solving problems. Mainly communication issues. What is the best way to convey this information? In which way can we deliver this chart, so people can understand this particular number or data and what it stands for?   One of SOAP’s resource is […]

  SOAP’s work is very hard to be defined in the communication industry. We are very proud of our work and the experience gained in these more than 12 years of existence. We are an agency, but not your regular definition of advertising agency. We are consultants, but we work together with the client from […]

It should be both   When we look back to the evolution of communication, from the ancient drawings on caves, to print, radio, TV and now mobile screens, there are common facts we can state. Message, words, language, visuals, and the list goes on. But, when the issue is effectiveness and results, two things come […]

Knowing to whom you are addressing your presentation is key to a successful and impactful presentation.   This should be the very first step before creating your presentation.     The keyword here, is empathy. Put yourself in the shoes of your audience. What would be interesting for them do discover from your content.   […]

  @SOAP we endorse technology as a mean to an end. We see all presentation tools, software included as part of an integrated system.   All experts have stated that it’s what you do with the tools that can enhance your final work. A lot of people blame PowerPoint for less successful presentations, mostly people […]

At SOAP PowerPoint is our core tool. We are always looking for improvement and productivity innovation.   So we will summarize in the following paragraphs what’s new in Powerpoint in case you missed it. We also have developed an ebook with tips and useful information on Powerpoint 2013. Just click the image to download it […]

Watch this Bill Gross Presentation with us.     Now, take this journey on analysing the links between a start up and a presentation. What called our attention to this TED Talk was the business side of it. Many of you are interested in the Tech and business side of companies, at least that is […]