DEFINING MOMENTS

  SOAP’s work is very hard to be defined in the communication industry. We are very proud of our work and the experience gained in these more than 12 years of existence. We are an agency, but not your regular definition of advertising agency. We are consultants, but we work together with the client from […]

It should be both   When we look back to the evolution of communication, from the ancient drawings on caves, to print, radio, TV and now mobile screens, there are common facts we can state. Message, words, language, visuals, and the list goes on. But, when the issue is effectiveness and results, two things come […]

Knowing to whom you are addressing your presentation is key to a successful and impactful presentation.   This should be the very first step before creating your presentation.     The keyword here, is empathy. Put yourself in the shoes of your audience. What would be interesting for them do discover from your content.   […]

  @SOAP we endorse technology as a mean to an end. We see all presentation tools, software included as part of an integrated system.   All experts have stated that it’s what you do with the tools that can enhance your final work. A lot of people blame PowerPoint for less successful presentations, mostly people […]

At SOAP PowerPoint is our core tool. We are always looking for improvement and productivity innovation.   So we will summarize in the following paragraphs what’s new in Powerpoint in case you missed it. We also have developed an ebook with tips and useful information on Powerpoint 2013. Just click the image to download it […]

Watch this Bill Gross Presentation with us.     Now, take this journey on analysing the links between a start up and a presentation. What called our attention to this TED Talk was the business side of it. Many of you are interested in the Tech and business side of companies, at least that is […]

The demand for Presentation Pitch Decks has risen in last few semesters. It has become obvious to us at SOAP that the market is changing. Luckily it is what we have endorsed since we started this business, 12 years ago. We must be clear, precise and simple with our message. The overall investor has no […]

In 2007 we saw a revolution happen in the world of communications.   Steve Jobs is an icon known for his mass consuming products, personality, communication and his keynotes.   The launch of the Iphone was an announcement that disrupted the presentation world.   You can watch below the effectiveness of speech and performance.   […]

Presentations should be a tool to leverage your message and content.   The more impactful it is the more its message and content will stick to the audience’s mind and memory. That is why we endorse and support the logic of using imagery that sustain the content. Making the brain associate the image with message. […]