DEFINING MOMENTS

Ad, story or film?

SOAP
285 views
incentivo , marca , marketing , motivacional ,

“Signs” is a Schweppes ad. Actually, it is not exactly advertising, it is a story, a film. Well, a short film. It is hard to fit it into a category… but it is a 2009 Cannes Lion winner! Check it out for yourself, it’s worth it.

“Esc” in .pps never again!

SOAP
374 views
powerpoint , PPS , Presentations , soap ,

Do you receive those .pps files from an uncle, ex-friend or grandmother? If you think that all .pps files are boring, bring self-help messages and have to be deleted from your inbox before opening it, you may be missing an opportunity! Not all .pps are like that…

Is PowerPoint a Media?

SOAP
494 views
Media , powerpoint , Presentations , soap ,

Since 1985, PowerPoint has been used as a tool to present ideas. Some of the results are good, many are boring. SOAP believes that a presenter can engage any audience using PowerPoint in the right way.