DEFINING MOMENTS

SOAP at Universal Studios

SOAP
307 views
movies , soap , story ,

Presentations can be just like a good movie. SOAP believes in that since day one. From then on, we have always been inspired by narratives and elements that turn a good movie into a blockbuster.

We Love Presentations. What do You Love?

SOAP
163 views
Google , visuals ,

Just when you think they have come up with enough new tools and services, Google rolls out a new site. Officially launched earlier this week, What Do You Love is a website that brings together in one single page a collage of several Google gadgets and resources with results related to the object of your love (that is, anything you might think of).

SOAP + Popcorn = Story!

SOAP
253 views
story , workshop ,

Why do people pay attention to a movie for two full hours, non-stop, but feel tired or asleep after only 5 minutes watching a traditional presentation? The key to attain this level of engagement is a good story.

Love Story in Milk

SOAP
283 views
powerpoint , Presentations , soap , story ,

Who doesn’t like to hear a good story? Who has never rooted for heroes (and, sometimes, even for the bad guys) as if they were close friends? When we transpose the concept of storytelling to the corporate presentation and video realm, we notice that this is the best way to pass along information without imperativeness. A good example is the video “Love story in milk”.

Beatles, Pink Floyd and Presentations

SOAP
303 views
music , Presentations , slides , story ,

A good presentation is like a story, not just a sequence of slides. What does this have to do with music?

Presentation addicted

SOAP
319 views
Google , images , impact , powerpoint , Presentations ,

We are presentation-addicted. It doesn’t need to be Soap’s presentations; it doesn’t need to have the best visuals. It just needs to convey a good message and a create great impact. And the “plus” that puts this equation together, in order to get audience “buy-in”, is the presenter. The idea flow and how it is communicated to people is the greatest value of a presentation.

Ad, story or film?

SOAP
128 views
incentivo , marca , marketing , motivacional ,

“Signs” is a Schweppes ad. Actually, it is not exactly advertising, it is a story, a film. Well, a short film. It is hard to fit it into a category… but it is a 2009 Cannes Lion winner! Check it out for yourself, it’s worth it.

“Esc” in .pps never again!

SOAP
208 views
powerpoint , PPS , Presentations , soap ,

Do you receive those .pps files from an uncle, ex-friend or grandmother? If you think that all .pps files are boring, bring self-help messages and have to be deleted from your inbox before opening it, you may be missing an opportunity! Not all .pps are like that…

Is PowerPoint a Media?

SOAP
207 views
Media , powerpoint , Presentations , soap ,

Since 1985, PowerPoint has been used as a tool to present ideas. Some of the results are good, many are boring. SOAP believes that a presenter can engage any audience using PowerPoint in the right way.