DEFINING MOMENTS

Invest to get invested

SOAP
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The demand for Presentation Pitch Decks has risen in last few semesters. It has become obvious to us at SOAP that the market is changing. Luckily it is what we have endorsed since we started this business, 12 years ago. We must be clear, precise and simple with our message. The overall investor has no […]

Intel´s CES 2016 Presentation sets a new trend

SOAP
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In 2007 we saw a revolution happen in the world of communications. Steve Jobs is an icon known for his mass consuming products, personality, communication and his keynotes. The launch of the Iphone was an announcement that disrupted the presentation world.   You can watch below the effectiveness of speech and performance.       […]

How memory linking can boost your Presentation

SOAP
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Presentations should be a tool to leverage your message and content.   The more impactful it is the more its message and content will stick to the audience’s mind and memory. That is why we endorse and support the logic of using imagery that sustain the content. Making the brain associate the image with message. […]

Microsoft Launches New PowerPoint Features Design and Morph

SOAP
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DISCLAIMER   The features mentioned below, are only available for Office 365 subscribers. You should expect this new tools to reach windows users in December, and other platforms in the months after.   On November 13th, Microsoft launched the “Office Insider Program “for the 365 subscribers. This program allows anyone to try previews builds of […]

Data visualization should be entertaining

SOAP
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In the majority of times, SOAP is challenged to make numbers, EBITDA, (in case you were wondering what it stands for, Earnings before interest, taxes, depreciation and amortization), P&L’s (if you ever wondered this one too, Profit and loss statement), or simple charts into appealing visual designs with impactful messages.   Data visualization has become […]

Preparation makes Perfection

SOAP
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    Malcom Gladwell is a Canadian journalist, speaker and writer of the best-sellers, The tipping point, Outliers, Blink, What the dog saw and David and Goliath.   For this post we will focus on the 10.000 hours rule that Malcolm Gladwell talked about in the book “Outliers”.   The catch phrase “Practice makes Perfection” […]

Effective storytelling = effective transformation

SOAP
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Storytelling is a communication technique. It is put to practice more effectively when it is authentic and relatable. It can also be tailored to who you are telling it to. Like Chelsea Clinton said on this post. Everybody has a story to tell. Brands, services and products also do. It is the way that they […]

Slideshare can do more for your presentation than you think

SOAP
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In SOAP’s activity, creating impactful presentations is the core. But it doesn’t end there. To do what we know best, the equation is composed by the audience, the goal of your message, and the purpose of the content.   Bearing in mind that an effective communication is one that transforms the audience, nowadays, the way […]

It’s what you do with it (stories) that count

SOAP
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“If you want to motivate people to take action, you can´t rely on data alone.” Chelsea Clinton   In her Hubspot Keynote, last September, Chelsea Clinton spoke about the importance of tailoring the storytelling of the presentation to the audience. This is an issue close to what we advise our clients to do. A focused […]