DEFINING MOMENTS

Beatles, Pink Floyd and Presentations

SOAP
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A good presentation is like a story, not just a sequence of slides. What does this have to do with music?

 

The impact of a presentation is increased meaningfully by connecting the slides, either through the story or the visuals.  The presenter must always orchestrate this connection.  Stand-alone slides are a great way to make your presentation boring.

 

Well, albums are made of individual songs. The vast majority of the albums brings songs as isolated entities. As one song finishes, there is silence, and a new song begins.  If the song is great, awesome, let’s wait for the next one. On the other hand, if great songs are somehow connected, then the ALBUM is great.  That can make all the difference.

 

There are different ways to connect slides. The most obvious is connecting one slide with the next.  However, you can also connect the closing slides with the introduction. Or by using a recurring sentence you can connect different themes at different moments of the presentation. Additionally, you can integrate visual elements that reinforce the connection.

 

As for music, The Beatles did it all. On the album Abbey Road, they connected 9 songs into a medley. They created melodies that keep coming back in different songs, adapted for each moment. They even created a closing, called . . . The End.  All these components make for a beautiful presentation.

 

Pink Floyd added visuals, a full-blown out script, and created The Wall, a breakthrough album. Even in an incoherent fashion, likely intentional, it proves that it is possible to retain the audience’s attention for 99 minutes, non-stop.

 

Most companies cannot achieve the same efficiency, even in 15-minutes presentations.

 

The components of great presentations are universal, they go beyond slides, and permeate many other forms of art.

 

Watch out, do not allow any slide to be just another brick in the wall.