The term “retweet” has become commonplace. Do you like something? Retweet it. Facebook it. Some might disagree, but the fact is that such new terms are making a lot of us forget others that were in wide use just a few years ago. For example: when was the last time you heard somebody talk about sending a letter or a fax? But about “sharing” on Facebook? Ah, this we’re hearing all the time, right?
The dictionaries have adapted
In fact, some of the new Generation Y terms have even found their way into the dictionary, which is a good thing, because all the rest of us who still don’t use Twitter and Facebook and such can now find the meanings of the various new terms and words. Amazingly, even the staid OED (Oxford English Dictionary) has surrendered and now includes several words and terms in wide use. The latest edition contains 400 new words, which among which is “retweet.”
Communication has changed
No wonder the team responsible for the new OED has ventured into the new age and decided to update their pages. It is a solid fact that communication has changed in a major way, and it doesn’t take a super-scholar to “get” it: everybody’s frantic with mobile phones and tablets, “retweeting” and sharing everything they like and continuously posting the latest news.
And that is why the keyword of this article is: Adapt! We’re longer in an age when formal speech is the only right thing and one has to show the results of the endless spelling and grammar lessons suffered through during years of school. If we want to be understood and to understand others in this new era of Twitter and Facebook and such, we have to adapt.
So do it! Adapt your speech and presentation!
Such adaptation is not only necessary to your posture and everyday speaking, it’s also essential for your presentations. Consider this example: In a meeting with your sales team, people in their 20’s and 30’s, what words and expressions will you use? What story will you tell to capture the attention of such an audience? Does it make sense to use the same terms, the same type of speech and the same type of presentation you used successfully ten years ago? Not! Believe us, it might take such a team quite some time to understand exactly what you mean by “tenacious!”
And this is why we always say to know your audience if you want to get your points across. If you want to speak clearly to those who’ll be listening, and if those listeners will be young people, why not invest in a more informal and current vocabulary? And why not create a story that’s somehow linked to the new worlds of technology and social networking? You can rest assured that if you do adapt, your presentation will trigger empathy and interest from word-one.
Think about it!